“Measuring Soft Power in International Relations argues for the “Soft Power Rubric” as a new and unique way to measure soft power … This sociological approach examines the disintegration of othering and how people become part of a singular group… The rubric is based on the premise that people interacting changes the views of foreign countries and thus forms the “foundation of soft power resources.”  … Overall, Wu presents a compelling case for the importance of emphasizing the behavioral side of soft power and measuring human interaction as part of the soft power concept. … Future research should focus on integrating this approach with traditional measurements while addressing its causal implications, ultimately contributing to a more comprehensive understanding of soft power in international relations.”

 

Steven B. Rothman, Ritsumeikan Asia Pacific University, Japan.